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Open House

Posted on May 13, 2013
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Well, it’s been just over six weeks since I moved into our first dedicated business studio! Being in the fashion district and downtown Los Angeles is inspiring me everyday! Our building is full of creative-types and we are within walking distance from tons of manufacturers, suppliers, and industry resources.

My studiomates and I would like to invite you to join us in celebrating our new space this Friday.

You can also RSVP here: https://www.facebook.com/events/583848674982371/

Showroom Champagne and Shopping

Posted on May 6, 2013
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We are so excited to partner with Rachael from Everything Hauler and our studio mates (LINDEN and Fashion Stylist Franzy Staedter) for a fun event this week!

Rachael and I first met at the pre-party for Style Fashion Week in October. We’ve been talking and brainstorming since then about how we can collaborate – and the time has come! We’ll be hosting bloggers and fashionistas alike at our new studio in Downtown Los Angeles this Friday for champagne, shopping, and socializing!

We met up with Rachael this weekend on our rooftop, got her in one of our Arianna skirts, and snapped some great photos! Enjoy!

Spring Fashion Trends

Posted on April 29, 2013
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Well, it seems as if the rest of the country has finally decided to follow California’s lead and bring out the gorgeous Spring weather! Which means, it’s probably time to do some shopping! Read about our favorite trends including full skirts, stripes, and water inspired fashions HERE.

And remember, you can shop ALL of these trends in our Escape Collection – debuting on Zappos.com in May!!!

Sample Sale!

Posted on April 25, 2013
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We’re so excited to announce that we will be participating in the monthly Sample Sale festivities in the Downtown Los Angeles fashion district with our studio mate LINDEN ! Stop by Studio 3D the last Friday of the month to find HUGE discounts on old and damaged merchandise!

Studio 3D is located at 817 S Los Angeles St #3D, Los Angeles CA 90014

Lindsay Yenter

Posted on April 10, 2013
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Fashion Designer Bri Seeley with Lindsay Yenter at the Chris4Life charity event

Final Blog: Future of Fame

Posted on April 8, 2013
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By Sydney Reiman

As my internship with Bri Seeley is coming to an end, I am thrilled to say my relationship with Bri and the brand is not. I have grown a deep passion for Bri’s brand and hope to stay involved in its future! I’ve also gained so much inspiration from Bri as a person such as her incredible work ethics and her personal aesthetics that coincide with her brand image. As we all know, Bri has been settling into LA and I feel like it is a new beginning for her brand, especially with the Escape Collection launching on Zappos.com in May! There is such a future for Bri Seeley and I am so excited to see where the brand will be within the next few years.

With that said, we’ve already seen pieces from the Escape Collection in numerous fashion publications and even on celebrities, like Kacie B from The Bachelor, but that leaves me wondering… Where else will Bri Seeley be popping up? I’ve come up with a little list of celebrities that match the Bri Seeley aesthetic and who I feel would be a great match for not only the Escape Collection, but more collections in the future!

Jennifer Aniston. Jen is always looking sharp and put together on and off the big screen. She consistently looks classy and feminine on the red carpet as well. Her style includes many neutral colors and comfortable pieces. I could easily imagine her wearing the Grace Blouse (from the Esacape Collection), un-tucked and flowing, paired with some light colored and cropped boyfriend jeans.

Katherine Heigl. Katherine Heigl is another celebrity with a classic and feminine style. She looks great in tops with high necks and I think she would be stunning in both the striped Grace Blouse and striped Mia Dress (from the Escape Collection). The Grace Blouse tucked into high-waisted skinnies paired with a neutral cardigan and some strappy wedges seems like an everyday Katherine would wear.

Kelly Ripa. Kelly Ripa is so darling and always well-dressed on Live with Kelly and Michael. Although the Jaclyn Skirt looks good on absolutely every body type, I think Kelly would look great in the teal style on national TV. She could easily pair it with the Chloe Blouse (from the Escape Collection) and some of her sky-high pumps, perhaps in a shade of coral.

Jennifer Lawrence. As an up and coming actress, Jennifer Lawrence has made quite the impact at the red carpet events this year. She has a gorgeous figure and Bri Seeley has just the pieces to compliment her laid-back, yet feminine, style. She would look stunning in the black ombre Arianna Skirt (from the Escape Collection) paired with a flowy black t-shirt on top and some black gladiator sandals.

So, where will we see the Bri Seeley brand in the future? Who knows! But I certainly know that Bri Seeley will only continue to grow and grow. We would love to hear about where you can picture Bri Seeley’s designs whether it be on celebrities, featured on national TV, in fashion publications, or in your favorite boutique!

Finding Your Element

Posted on April 1, 2013
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I was fortunate to be invited to a taping this past week by a literary manager, and personal friend. His client, Sir Ken Robinson, was speaking on his new book ‘Finding Your Element.’ I was joined at the taping by my publicist Maile and my roommate Lamar. We showed up early to connect with this book agent that I hadn’t seen in about six months and took our seats. Little did we all know how inspired we would be by this evening. Within the first two minutes, I was compelled by his message and proceeded to take notes through the entire 90 minute taping.

For years I have received the question, “Why did you become a Fashion Designer?” And for years, I have struggled to adequately answer this question with anything more profound than, “It’s just what I do.”

Sir Ken Robinson summed up my feelings on this question in one succinct sentence – It’s not what I do, it’s who I am.

That’s it. It’s just who I am. I was born with an aptitude for Fashion Design and have a love for it – which he says are the two critical ingredients for someone being successful in their element. I am one of the lucky ones – someone that has known what their element is for the majority of their life. But what about people that don’t know what their life purpose is?

Sir Ken noted that the key to finding your element begins on the inside. You first need to know yourself – what drives you, motivates you, inspires you – and you have to *want* to find your passion. Once you know yourself and are dedicated to finding your element, then look outside of yourself and go on a journey of discovery. Get out of your way and try new things. Expand your bubble. Have experiences that you would usually say ‘No’ to.

“Create your life based on the opportunities you find around you and the inspiration you find within you. The people who are most fulfilled are those who find opportunities and then take action on the opportunities presented to them.” – Sir Ken Robinson

Following Sir Ken’s talk, the three of us grabbed dinner and drinks and proceeded to rehash all of our favorite parts of the night. All three of us are lucky in knowing that we are living in our elements, but we all had the same concern – are we doing enough? Are we recognizing the opportunities in front of us and taking the appropriate action?

I will close this post in the same manner that Sir Ken closed his presentation, with a piece from Anaïs Nin entitled ‘Risk.’

And then the day came,
when the risk
to remain tight
in a bud
was more painful
than the risk
it took
to Blossom.

The book is not yet available for purchase, however you can reserve a copy though this link: Finding Your Element by Sir Ken Robinson

FIDM Costume Exhibit

Posted on March 27, 2013
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Last Monday I was invited to join the Junior League of Los Angeles sustainers in touring the museum at the Fashion Institute of Design and Merchandising. Every year the museum procures a collection of costumes from the years top movies. They showcase over 100 costumes each year, making it the largest annual curated exhibition of film costumes in the world.

The costumes on exhibit include Anna Karenina, Argo, Hitchcock, Les Miserables, Lincoln, Mirror Mirror, Skyfall, The Artist, and Hunger Games.

We were lucky to be led through the exhibit by Kevin Jones, Curator. Kevin shared insights about the costume industry (most of which I knew from my costume design days). He showed us examples of stylized vs. historically accurate costumes, and the difference between pulling/sourcing costumes vs. creating them from scratch.

My favorites (of course!) were highly stylized and created from scratch. But the reality of costume design, is that most of the costumes are pulled or sourced from existing costume collections (which is part of why I got out of the industry!).

One of my favorites was from Snow White and the Huntsman. I can’t say that I saw the movie…. but I loved how Colleen Atwood used a specific material that is not traditional to the costume industry. She used beetles! Kevin explained to us that when this specific kind of beetle dies, their shell turns an iridescent aqua color. BUT the catch is that they have to die naturally. So innovative.

And my second favorite was from Mirror Mirror. I did see this movie in the theater and was impressed with the costumes on the big screen (plus I have an affinity for peacocks!). Seeing this costume in person was just as impressive! Kudos to Eiko Ishioka for creating the beautiful masterpieces!

The Bachelor Women Tell All

Posted on March 18, 2013
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By (guest blogger!) Liz Peterson

Happy end-of-Bachelor-season to you and yours, friends!

It’s funny how quickly things that were so important (or at the very least, fascinating) can become obsolete. Like this season of The Bachelor, for example. I’m sure that none of you have thought about Bachelor Sean since Wednesday, at the latest. (I say Wednesday because that’s when I talked to my mom about the show, and she was the last person I talked to about it.)

It was a good run: two nice girls made it to the end of the season, Sean is apparently happy and getting married asap, and The Bachelor ended just as spring is *supposed* to begin. All is right in the world. But let’s back up a couple of steps anyway, shall we?

The Women Tell All –

Back in the 2000-2001 school year, I was a freshmen at Concordia College in Moorhead, MN, and I lived two doors down from a great girl from Northfield, MN, named Bri Seeley. Fast-forward twelve years. Bri is an up-and-coming designer; in fact, this fall she was named Designer of the Year at the Phoenix Fashion Week. Just a few weeks ago, Bri moved from Seattle to LA because her career is continuing to grow (and by “grow,” I mean “explode.”) I have been a huge fan of Bri since the very beginning, and I have been saying for years (REALLY!) that she is going to be a household name someday.

Why is this important, you ask?

Because Bri designed the dress that Kacie B. wore on the Women Tell All show! WOOT! Here’s an image of the dress, via Bri’s Instagram:

Here’s a pic of the full dress before Bri shipped it to Kacie B. Beautiful!

Bach fans, you heard it here first: Bri Seeley is a hot designer who will impact the fashion industry in the US. Check out her work here: http://www.briseeley.com/

Other important notes from the Women Tell All:

Tierra’s eyebrow — ’nuff said.
Tierra’s huge rock of an engagement — I am fascinated by the man who proposed to Tierra.
Tierra’s weird, continued deflection — she is just sure that none of the drama was her fault! She will NOT apologize!
AshLee’s crazy– It got the best of her, and she called Sean out in front of America. I wasn’t quite sure what to think of all of that. AshLee was convinced that Sean had told her, while they were spending time in the fantasy suite, that she had nothing to worry about, but it’s debatable whether or not he actually said that or if AshLee just heard what she wanted to hear. Poor Sean. I’m not sure that his whole “spending time just talking in the fantasy suite” plan worked out very well for him, after all. :)

Moving on.

Last Monday was the night we’ve all been waiting for: The Final Rose. Prior to this show, many of my friends emailed me to share their final prediction. Everyone was pretty split on whether Sean would choose Catherine or Lindsay. I was pretty sure he was going to pick Lindsay. And I was even more confident in my prediction after watching the final dates. Sean seemed much more attracted to and comfortable around Lindsay, and then there was that horrible scene where Catherine was crying and upset after her date with Sean. There was NO WAY he was going to propose to Catherine after awkwardly telling her, “Today was fun!” in response to her tears. Let’s just pause for a moment and recognize the power of good editing. Great job, Bach producers! You had us all fooled!

And then there was The Letter.. and all of America thought that The Letter was a break-up note from Catherine, especially after Sean sent Lindsay home.

And the letter was from Catherine! Dun dun dunnn….

But it was a love letter. So in the end, Sean said good-bye to Lindsay and proposed to Catherine. Then they rode off on an elephant into the sunset. I turned to my husband and said, “Why didn’t YOU arrange an elephant for our proposal?” He said, “I brought a pit bull!” Which he did. And we love that pit bull, so it’s all good.

I stayed up for the After the Rose special, which was a commitment coming off of Spring Forward the night before. A few thoughts about this:

Catherine is seriously beautiful. She looked even better on Monday night, on live TV, than she had on The Bachelor.
I have NEVER seen someone become more gracious, more sincere, and more thoughtful throughout a Bachelor season… but Lindsay ROCKED the final interview. Wow! To go from being a drunk bride (episode one) to a self-respecting #2 was pretty impressive.
The “late breaking news” (which Chris Harrison said at least two dozen times — seriously, he is getting worse at his job, right?) is that Sean and Catherine are getting married asap on ABC (hey, that rhymes!). Since I’ve been wrong about nearly everything on this season, I have decided that they are actually in love and will actually last. (See what I did there? I’m trying to play a psychological trick on myself! If I say that they WILL last, then they WON’T last… oh never mind.) Also, Chris Harrison is apparently an ordained minister and offered to marry them. Yay??
And finally, our girl DEZ is going to be the next Bachelorette! Yay!

Hard Work Pays Off

Posted on March 12, 2013
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By Sydney Reiman

This past week, I have really gotten a taste of the fashion industry and quite frankly, I love it! Growing up, I always knew whatever I ended up doing with my life, it would have something to do with fashion, and everything is finally falling into place. I am one quarter away from graduating with my Bachelor’s degree in Fashion Marketing and Management, I have an amazing internship with an inspiring fashion designer and business owner, and I work in fashion retail.

So, this week I just wanted to post an encouraging message for anyone who needs a little kick to jumpstart their week. All of your hard work will pay off if you don’t give up and keep moving forward! This is what I have been doing for the past couple of years and what designer, Bri Seeley has being doing for the past few years of her life as well, especially these last couple of months! I have been interning for her for the past few months and have been blessed to be a part of her big move to Los Angeles and so happy she finally made it because over the week, I have gotten to work hand-in-hand with her to prepare her Escape Collection for its launch on Zappos.com. I have also gotten to know her as a person, a business owner, and a friend and I can’t help but be inspired by her hard work and determination.

Here’s a little glimpse of my week and how even in a short period of time, my hard work paid off in a big way!!

I started out steaming Bri’s gorgeous ombre pieces from her Escape Collection. Although it doesn’t sound like a fun activity, just knowing that I can contribute to the end result is incredibly satisfying and well worth the tired arms. I proceeded to tag and bag these garments so they’re ready to be sent off!

After a long hard day, Bri and I enjoyed a quick break up on the rooftop of her new LA apartment. We snapped pictures of the view and updated our social media, another very important part of owning and operating a business in this day and age!

At the end of the week, what better way to celebrate hours of steaming than to head off to a fashion event! I was honored to be a part of the Style Fashion Week LA opening reception where I met numerous friends of Bri’s and fellow members of the fashion community! I even got to wear a dress from the Escape Collection! To say the least, it has been an inspiring week for me as Bri’s intern and I look forward to the many more days we have planned in our future!