Welcome to 'But, How? A Podcast to Help Visionaries Bring Their Ideas to Life'

Welcome to But, How? A podcast to help visionaries bring their ideas to life. You know where you are... You know where you want to be... But, how do you get there? I'm your hostess Bri Seeley. Join me each week as I drop knowledge and musings to support you in creating the path to your dreams and bringing your ideas to life.

Hello there. Bri Seeley here, host of But How? the podcast. A podcast to help you bring your ideas to life. So, here I am. This is technically episode one of But How? the podcast. However, it’s still on the same stream as my former podcast, Permission to Leap. This podcast is going to be different. It’s created out of frustration, which I always say is a great place to start but not a great place to stay in. It’s starting out of a frustration and it will continue into not a frustration hopefully once I get a few things off my chest.

So, why But How? why this podcast? Why am I changing gears? Why am I doing this? What is going on in Bri Seeley’s world that all of this is coming to light right now? It is February … the middle of February. Last week I realized that I am in the middle of an existential crisis. Then I realized, I don’t really want to be in the middle of an existential crisis. I decided to rebrand that. I’m not in the middle of an existential crisis. I am in the middle of an existential awakening of sorts. What spurred this awakening? Well, a few things.

I am really sick of a lot of the marketing bullshit … Sorry, oven’s preheating. I’m doing this while I’m making my lunch. You know, entrepreneur life. We multitask. Back to what I was saying. I’m really, really sick of the marketing bullshit that’s going on in the online marketing sphere today. I think it’s breaking people. I think it’s putting people into fail mode unnecessarily. I think that it’s really doing more harm to people than it is good. 

I have always done things differently. Even when I had my first business as a fashion designer. I refused to play by the rules of the fashion game. And now surprise, surprise … I am refusing to play by the rules of the coaching industry game, the speaking industry game, the online marketing industry game. And I’m not going to be quiet about it anymore. Since the day I started coaching three years ago, I have always fucking hated the coaching industry. Always. I have always hated it. I think a lot of it is people get into it for the wrong reasons. They continue to perpetuate all this unhealthy stuff around it which then colors other people’s opinion of the coaching industry and really those of us … I don’t do this because I want to do it. I am not a coach because I want to be a coach. I’m a coach because I have to be. I’m a coach because I was led to this. I didn’t get into this for the six figure months or all the other bullshit other marketing stuff that goes along with this industry. I got into this industry because the universe didn’t give me a choice. I got into this industry because this is where I’m supposed to be. there are a lot of people getting into online marketing, digital branding, building personal brands, all of this stuff solely for the money. And it comes through. And I’m sick of it. 

So, I am turning the tides a little bit. I do things very differently. The idea behind this podcast is to eradicate some of these five or six step blah, blah, blah’s to greatness, to success, to fame, to seven figures, to blah, blah, blah, blah, blah, blah, blah, blah, blah. So, I firmly believe that anyone that tells you that you can take the exact same steps they took to their success and achieve the same level of success … they are lying to you. They are lying to you. They are lying to you. All those people that back in the day … B-school was created in 2010. So, all the things that worked back in 2010 to be successful in the online business world don’t work anymore. Social media is not working the same that it used to work back in the day. All the change in algorithms, all the change in visibility, all the change in all the things. The step programs that people are selling you right now are so outdated that they don’t work anymore. The difference is you need to find your path. You need to find your how because your how is going to look remarkably different from anyone else’s how. by trying to follow someone else’s prescribed steps will never work for you. By them selling that to you … that you know, “I made seven figures off this so you’re going to make seven figures off this.” They are lying to you. Lying. It may work in the temporary.

You will very quickly realize you’re on the wrong fucking mountain. And then you’re going to have to back pedal, back to where you got on their mountain in the first place in order to get  on your mountain again and climb it to your peak, not theirs. 

Let me just save you some time and energy and get you off their mountain now so you can start creating your own path today. Today. Following someone else’s path will never work. Here’s why it’s so enticing though. Because if you follow someone else’s path you don’t have to do the work to find yours. You just get to follow the steps. You don’t have to do any internal searching. You don’t have to do any soul work. You don’t have to have any growth. You don’t have to experience growing pains. You just get to follow someone else’s shiny steps to success. You don’t have to put in any fucking work. And I don’t mean work like putting together emails and funnels and stuff like that. I mean work. Your own internal work. And until you’re willing to sit down and do that work and find your path, you will keep spinning your wheels day after day, after week after month after year. 

This podcast is doing it a little differently. I’m not going to be on here telling you how, even though it’s called But How? I’m not going to be telling you how. I’m going to be giving you tools and resources and nuggets to digest, to go through and do that inner work. Again, until you do that inner work you’re going to keep spinning your wheels.

Now, there might be some good nuggets here and there from experts that you can pull from, right? I’m not saying that all webinars are bad, or all social media is bad, or all this is bad, or all that is bad. But by expecting the same things to happen you are completely delusional. You have to find your own unique combination of things in order to create the success you want.

Why 'But, How?' Why this?

I started teaching manifestation in 2016. Over a course of 90 days I taught thousands and thousands of women to manifest. It was one of the coolest things that I’ve done in my career as a coach. I taught thousands of women how to do this. And these women had fucking ridiculous success rates. I had one woman who couldn’t pay her rent that was coming up in two days, manage to manifest … I think it was like 3,000 dollars over a course of two hours of work. I mean it’s ridiculous. I taught these women. It was seven days’ worth of training. It was a half an hour a day for seven days. Taught these women how to manifest and the biggest question I got over and over and over and over again. And that I still get is, “But, How?”

I just had a sales call with a woman last week who was like, “I see exactly where I am. I know exactly where I am. I know exactly where I want to be. I see exactly where I’m going. But how do I get there?” That’s where the five step things come in, right? It’s really easy to be like, “Well I want to get to the same place that so-and-so got to. So, I’ll just follow their steps.” I already broke down why that doesn’t work. I’m not going to get back up on my soapbox and talk about it again. But that’s, that. That’s why I’m going to be opening up some more one rants or stream of consciousness thought, ramblings or … I’m going to have conversations too. I’m done doing interviews. There are no more interviews happening on this podcast. But my girlfriend Ashley Cooper’s going to be here in two weeks and we have the most epic conversations. I want to bring her on and just have a dialogue and make it more juicy as opposed to like, “So, Ashley tell me about your journey as an entrepreneur.” No one wants to hear that shit again. Here’s another rant.

I am so fucking over the rags to riches story. So over it. If you notice a lot of online marketers use this as their only marketing tactic. “I was in the dumps until I found this thing and look at where I am now.” The problem with the rags to riches story is that it glosses over the most important part which is the how part. It glosses over the soul searching. It glosses over that inner work. It glosses over the hard days where you want to quit and rip all your hair out. It glosses over the important part of the story. No one wants to talk about that messy middle. Those days where they only had $200 in their bank account and they were losing their shit because they didn’t know how they were going to come out of it. People don’t want to talk about that stuff. That’s what we’re going to be talking about in this podcast. 

I’m going to be getting really real. The thing that everyone tells me that they love and respect most about me, is that I don’t mince words. I don’t make things Pollyanna. I don’t make things happy or … not that I’m not happy. I’m immensely happy and I’m not going to gloss over something because it’s painful. Which also brings me to another great point. In my existential awakening, I’m going to be sharing a lot of stuff in here that’s really deep and really personal to my journey. And the hope is in me sharing what I’m going through, that it will inspire you in some way to see what you’re going through in a different light. Our suffering as a species, is completely optional. Suffering is optional.

I’m going to be sharing a lot of really deep vulnerable intimate shit in this podcast. A lot of things that I probably haven’t talked about before. It is in the hopes that you would find some sort of nugget in my story for yourself. In my facing of adversity that you can apply to your journey and your story. There aren’t enough people out there getting into the depths of what it looks like. I think that this is what makes me such an immensely better coach and mentor to people, is because I’m not going to sit up on a pedestal looking down on you, telling you how you’re doing it wrong. I am going to be next to you, in the shit, going through it with you. That’s really how things change and transform for us. I don’t want to be looked down upon by some sort of mentor or coach that’s better than me. That feels terrible. That feels terrible. I don’t want someone to tell me how to fix my problems. That feels awful. I need to be going through it. I need to have people surrounding me that are seeing me go through it, as do you, knowing that I’m not alone in it. It’s that pedestal thing that hierarchical … I mean this is exactly what the patriarchies built on, right? Is the hierarchy. This pedestal system. That’s not how I lead. that’s now how I teach and that is not how I coach. That is not who I am in the world. 

You’re a leader. I’m a leader. We’re all here together to lead and transform the world. All of us. I am no better than you. I might be further along. You might be further along. We might be on different paths. It doesn’t fucking matter. What matters is I’m going to show up here every single week and be real with you. I’m going to tell you really, really truly what it looks like to find your how. Even on the days when you think you’re convinced that you found your how and then universe is like, “Just kidding. No, you haven’t. Let me show you.” I will let you know that these episodes … like I just said. This one I’m recording it’s February 17th. Saturday February 17th at 1:08pm. They’ll be coming out later than that and here’s why. 

A lot of times when we show up … and you may have had this experience. When we show up and we say to the world, “I’m going through this thing." I right now, am experiencing the most intense growing pains that I think I’m ever experienced in my life. And it really fucking hurts. And it’s not happy. The last two weeks of my life have been really hard. And I don’t need anyone to fix it for me. What happens is we get vulnerable and we share something, all of a sudden, all these people swoop in and be like, “I got you. How can I fix this? How can I make this better? Let me do something about this for you. You need to do this and you need to go talk to that person.” All this stuff, right? What that says is that other person is uncomfortable with your pain.

I will tell you straight up, I am in the midst of some shit right now. And I am so at peace with it. I am so comfortable being in this shit that I don’t need other people’s projections of trying to fix me because they’re uncomfortable with it. I will be sharing a lot. By the time you hear this, everything that I’m sharing about will have already passed. It will already be healed. I will have already moved through it. I don’t need anyone to fix me. I’m not asking for that in this podcast. I’m not sharing vulnerably so that people can come in and be my white knight. I don’t need a white knight. I’m my own fucking knight. I ride my own fucking white horse and I save myself. That’s how it works. That’s how it should work for each and every one of us. It’s not what our culture tells us to do but that’s how it should work. And because I am in that space, I’m inviting you into that space. So, when you listen to this podcast, please remember, you are your own white knight. I’m not even a white knight for my clients. I empower my clients to be their own white knight which is good and also bad. Once someone’s done coaching with me for six months they don’t need me anymore. Not great job security but it’s fine. It’s fine. not a big deal. It’s fine.

So that’s that. Also, it’s 1:11, make a wish even though I know you’re not listening to this then. But it’s still energy. You can have my 1:11 energy in this moment right now, make a wish. Okay, and we’re done. So, that’s a little back story on But How? Like I said, weekly I’m gong to be on here jamming about some stuff. I’m going to try and keep it to 20 minutes. And yeah … I also do want to celebrate something really quickly just to give you an idea of how far I’ve come on my journey. 

A year and a half ago, almost two years ago now, I started a podcast with a business partner. When she approached me to start a podcast, my initial thought was, “I don’t have enough to say to host a podcast. What I have to say doesn’t matter. Who’s going to listen? I don’t have important things to say. I don’t have a contribution to make in order to have a podcast.” So, here I am not even two years later. I had a podcast. I’ve had Permission to Leap for about six months. But it was me interviewing other people, right? I didn’t have to talk that much. I just had to ask really great questions. This is something completely new for me, where I’m sitting here in my apartment by myself, slash with my cats, talking alone for 20 minutes. Having more than enough to say and adding a ton of value to people’s lives. I just invite you to look at today, episode one, 'But, How?' What areas of your life are you saying that you don’t matter? Or that you don’t have a contribution to make? Or that no one cares? Or that you can’t go out and pursue your dreams because of x, y, z. I invite you to look at the fact that whatever that story is around whatever you are telling right now, 110 percent complete bullshit. All of it. Are you going to have to some growth to get to the point you want to be? Absolutely. I am a completely different woman that the woman that I was two years ago. The woman that I was two years ago that didn’t have anything to say on a podcast, gone. She is like Bri Seeley version negative 15.0 or something. 

Episode one, But How? I invite you to look at the fact that the stories you are telling yourself about why you can’t do whatever it is, whatever that idea is that’s inside of you. Whatever stories you’re telling about why you can’t do it, why you’re not important, whatever. It’s bullshit. I invite you to start writing yourself a new story. The only thing that is going to change your trajectory is you giving yourself permission. So, thank you for joining me for the inaugural episode of But How? a podcast to help visionaries bring their ideas to life. I will see you again next week. If you feel inspired but sure to subscribe, rate, review and share it with a friend who needs to hear this as well. That would be really, really awesome. Share the love {you can easily tweet about it by clicking HERE}. Let them know that they’re not alone and that there’s someone else out there going through the shit with them. See you next week.

Thank you for joining me on another fantastic journey into the unknown land of how. I trust you heard and received exactly what you needed. And I would love to know what that nugget was. Join me and thousands of others in my Facebook group at group.briseeley.com to share. And, once a month I randomly choose a new member for a free 1-hour session. Plus, don't forget to subscribe, rate and share 'But, How?' I'm eternally grateful for you. I love you. I'll catch you next week on But, How? A podcast to help you bring your ideas to life.


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