Truth in Advertising

With all of the attention paid to photoshopped images in the past several years, I have been plagued with the question of why nothing in the fashion industry is changing? But I realized that instead of looking to the industry to do something about it, it's up to me to take the first step. While I can't control what other people choose to do - I can control what I choose to do.

Representing real women has always been at the core of what Bri Seeley stands for. And that is why I am stepping up to take the Heroes Pledge.

Recognizing the part Bri Seeley can play in protecting children from the effects of “photoshopped” ads, we sign the Truth in Advertising Heroes Pledge agreeing:

1. To do our best not to change the shape, size, proportion, color and/or remove/enhance the physical features, of the people in our ads in post-production.

2. That if we do materially change* the people in our ad(s), we will add a “Truth In Advertising” label to these ads to ensure consumers, in particular children and teens, do not confuse an advertising “ideal” with what’s real. (Specific Label Language and Size Requirements TBD.)

3. Not to run these ads in media where children under 13 might see them.

*Material change means only to a persons' shape, size, proportion, color, removal and/or enhancement of individual features.

To learn more about the Truth in Advertising Act and what you can do to help, read my latest article on the Huffington Post, The Best Bill In Congress You've Probably Never Heard Of.